Hotel booking websites are gateways for clients to access a hotel without them necessarily standing in queues waiting to reserve a spot. The websites provide all information a client needs to know about the hotel they want, these include prices, spaces, and photos of rooms. It is set, so the user preferences are easily selected to ensure you enjoy your stay at the hotel. These websites are usually third-party, meaning they are online traveling agencies in no way part of the hotel. Their business with hotels is based on a commission, once a user logs in to their website and proceeds to pay for a hotel, a cut is made according to a percentage agreed on.
The hotel booking websites hereinafter referred to as Online Travel Agents (OTA) work with the hotels by creating a login on their websites linked straight to hotel directories. This directory contains all the information about the hotel, which is vital for those booking the hotel. Emphasis is visually represented by photos; this has been the most contributing factor in client decisions. Additionally, on its directory are rates for a given day, room types, amenities, etc. On the OTA websites, the hotel’s information is optimized to make it easier for a client to select and book the hotel.
Once commission terms are agreed with the OTA, hotels are provided with a login portal by OTA to their databases, where hotels will constantly update any changes such as availability of rooms and the rate at which they charge. This has to be done regularly by hotel management to prevent instances of overbooking or complaints from customers who were overcharged. Since many OTA is available, hotels may opt to appear on several agencies’ websites, providing they keep updating their inventories. There is software like “channel manager,” which keeps an inventory on one portal where a hotel updates its inventory, and instruction is sent simultaneously to all other agencies.
OTA’s work by ensuring a customer browse through all categories of hotels on their websites, there are usually loaded with a plethora of hotels that they do business together. The website uses tools like filter options to make it for anyone browsing to come to a selection of choices. These filters may include daily rate, location, room size, special additions such as Jacuzzi, and the number of beds if guests want to book a single room. The user’s review is also included in the description panel to give a client insight into what to expect. When payments are made, it goes to the OTA, who then take their commission and send the details of those booked to the hotel. Agencies’ website has plugins software that automates sending emails to guests who book hotels. The emails sent are collaborations with hotels reminding guests to leave a positive review on the site and have promo codes that discount the next booking.